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In the ever-evolving world of Instagram, understanding how the platform's algorithm works is crucial for any content creator or brand looking to increase their reach. If you've been wondering how to increase reach on Instagram, you’re not alone. Here’s what I learned and how you can use this information to boost your own Instagram success.  I recently watched an insightful video featuring Adam Mosseri, the head of Instagram, who shared some insider tips on how the algorithm works and what really drives reach on the platform. While many users focus on likes and comments, there’s one metric that’s becoming increasingly more important: shares per reach . But what exactly does this mean, and why should you care? Let's dive into the details. What are Shares Per Reach? Shares per reach refers to the percentage of people who see your content and then share it with others. For example, if 1,000 people see your post and 100 of them share it with their friends, your shares per reach would be 10%. This metric is a strong indicator of how much value your content provides, as it shows that your followers not only enjoyed it but felt compelled to share it with others. Understanding this can be a game-changer when trying to crack the code of the Instagram algorithm. Why Shares Matter More Than Likes If you're trying to figure out how to get views on Instagram, focusing on shares might be the answer. Likes have long been the go-to metric for measuring engagement on Instagram. However, they can be misleading. While likes show that someone enjoyed your content, they don’t necessarily indicate that the content was impactful or valuable enough to be shared. The Instagram algorithm has evolved to prioritize content that fosters community and connection. When your followers share your content, it tells Instagram that your post is valuable and worth spreading to a wider audience. This, in turn, can lead to increased visibility on the platform, as Instagram pushes your content to more users, both connected (followers) and unconnected (non-followers). How to Increase Shares Per Reach If you want to know how to crack the Instagram algorithm and make the most of your content, here are some strategies to increase your shares per reach: Create Shareable Content:  Focus on producing content that resonates with your audience on a deeper level. Think about what would make someone say, "I need to share this with my friends!" Content that is informative, inspirational, or humorous often gets shared the most. This is key to learning how to increase reach on Instagram. Think Like Your Audience:  Consider what you would want to share if you were your target audience. If your content doesn’t resonate with you, it’s unlikely to resonate with your followers. This perspective can help ensure that your content is truly shareable. Engage with Your Audience:  Encourage your followers to share your content by adding a call to action. Simple prompts like “Tag a friend who needs to see this!” or “Share this with someone who loves [topic]!” can make a big difference in how your content spreads. Tell a Story:  People love sharing content that tells a compelling story or evokes strong emotions. Whether it’s through a heartfelt caption, an inspiring video, or a funny meme, storytelling can significantly boost your shares. Focus on Community-Building:  Content that sparks conversation and builds community is more likely to be shared. Consider creating content that encourages discussions, such as asking questions in your captions or creating polls in your Stories. Utilize Trending Topics:  Tap into current trends and popular topics. Content that is timely and relevant is more likely to be shared, especially if it relates to something your audience is already talking about. Examples of Shareable Content Tutorials and How-To’s:  Content that teaches your audience something new is highly shareable. For example, a step-by-step guide on how to plant basil could be something your followers would want to share with their gardening friends. Inspirational Quotes:  Motivational quotes that resonate with your audience can inspire them to share with others who might need a little boost. Humor and Relatability:  Funny and relatable content is prime for sharing. Think about memes or videos that make people laugh or say, “This is so me!” Conclusion: Start Prioritizing Shares As Instagram continues to evolve, it’s clear that the platform values content that brings people together. By focusing on creating shareable content, you can leverage the algorithm to increase your reach and engagement. Remember, while likes and comments are still important, shares per reach is the metric that can truly elevate your Instagram game. So next time you’re planning a post, ask yourself: “Is this something my followers would want to share?” By understanding and implementing these strategies, you'll be better equipped to navigate Instagram’s algorithm and connect with your audience in a more meaningful way. This approach will not only help you increase your reach on Instagram but also ensure that your content continues to resonate with both your current followers and potential new ones.

Road trips with kids – the ultimate test of a parents patience. Fear not, brave road warriors! I GOT YOU! Arm yourselves with these 10 game-changing items to turn your journey into a kid-approved adventure. 1. Middle Seat Organizer and Cooler : The Hero in Disguise Because every superhero needs a sidekick, and this one holds snacks. Cold drinks? Check. Snacks? Double-check. Road trip MVP? Absolutely. 2. Road Trip Bingo : Where Spelling 'Are We There Yet?' is a Win Transform backseat nagging into a strategic game. Bonus points for creativity – "Traffic Jam Jubilee" anyone? 3. Fire Tablet : Silence is Golden The digital babysitter we all secretly (or not-so-secretly) wish for. Yes, I allow my kids screen time on road trips. Load it up with their favorite shows and enjoy the sweet sound of tranquility. 4. LCD Writing Tablet : Doodling without the Drama Unleash their inner artists without sacrificing the upholstery. It's like magic but without the "Mom, I drew on the seats" disaster. 5. Back-of-Seat Organizer : Because You're Basically a Chauffeur An organizer for every whim. Toys, snacks, gadgets – it's like Mary Poppins' bag for the car. Just with fewer umbrellas and more juice boxes. 6. Mess-Free Coloring Book : Picasso in the Making Because who needs walls when you have a coloring book that magically stays on paper? You're nurturing the next big artist, obviously. 7. Erasable Doodle Book : Sketch, Scribble, and Repeat When their masterpieces need a clean slate. Less paper waste, more 'I'm a responsible adult' feels. 8. Sticker by Numbers : Math Disguised as Fun Trick them into learning while sticking colorful decals everywhere. You're not just a driver; you're an educational architect. 9. Portable Snack Cup : Because Hungry Kids are Scary Kids A spill-proof vessel for the most sacred cargo – snacks. It's the unsung hero of the backseat, reigning over hunger tantrums. 10. Back Seat Trash Can : Because Cleanliness is Next to Road Trip Godliness A designated place for the remains of snack conquests. Pro tip: pretend it's a basketball hoop for added fun. Remember, in the chaos of the road, laughter is your best co-pilot. Buckle up, hit the road, and may your journey be filled with giggles and good times! You GOT this!

Welcome to More Than Just One Thing! My name is Alyse Ainsworth, I'm thrilled to have you here. I am a parent, marketing professional, travel enthusiast, and hobby seeker. his space is dedicated to parents like us who want to juggle multiple roles and passions every day. Those who believe we can be MORE THAN JUST ONE THING. We are often taught that when we become parents, we need to ditch our old selves. I don't think that needs to be true. We can embrace parenthood while still chasing our own dreams and exploring life without limits. Whether you're balancing work, home life, travel, or the joys and challenges of parenting, you've come to the right place. I've experienced firsthand the complexities of wearing many hats. Here, I share tips, stories, and insights that help me navigate this multifaceted life. My goal is to inspire and empower you to embrace all aspects of your life with confidence and joy. On this blog, you'll find: Parenting Tips: Practical advice and relatable stories to help you thrive in your role as a parent. Home Life: Ideas for creating a harmonious and happy home environment. Work-Life Balance: Strategies to manage your career while being an engaged and present parent. Travel Adventures: Inspiration and tips for exploring the world with your family. And of course a little Disney Magic. Fun insights and tips from a true Disney enthusiast. Join me on this journey as we explore how to balance our diverse interests and responsibilities. Together, we'll celebrate the beauty of a well-rounded life and find joy in every moment. Let's embark on this adventure together! Warmly, Alyse

Dear stressed out parent - TAKE THAT FLIGHT! We took our daughter on her first flight when she was just over one years old. I saw a last minute flight deal to New York and thought, why the hell not? Leading up to the flight we kept wondering how things would play out. Luckily, we kept our cool and so did she but not everything went according to plan. Flying with babies and toddlers can feel like a daring feat, but fear not, superhero moms! Whether it's the first family trip or another stamp in your little one's passport, this guide is your ticket to confident and stress-free flights. 1. Preparation is Your Superpower:    - Pack Smart, Pack Light:      - Embrace the art of minimalism. Focus on essentials, and remember – many destinations have stores too!    - Double-Check Documents:      - Ensure passports, tickets, and any required documents are ready. A well-organized travel wallet is a game-changer. 2. Takeoff Timing Tactics:    - Strategic Flights:      - Consider flight times that align with your child's sleep schedule. A well-timed nap can turn the cabin into a peaceful haven.    - Early Boarding Bliss:      - Take advantage of early boarding for extra time to settle in. Less hustle, more calm. 3. In-Flight Entertainment:    - Bring a Bag of Tricks:      - Pack a surprise bag with new, small toys or activities. Unwrapping is half the fun!    - Tech Buddies:      - Load up the tablet with favorite shows or interactive apps. Screen time rules relax at 30,000 feet. 4. Snack Attack Strategy:    - Healthy Treats:      - Pack a variety of snacks, emphasizing healthy options. Chewing can help with ear pressure during takeoff and landing.    - Hydration Station:      - Keep little ones hydrated. Bring an empty water bottle to refill post-security. 5. Friendly Skies Dialogue:    - Seat Neighbor Connection:      - Briefly introduce yourself to nearby passengers. A friendly neighbor can make all the difference.    - Cabin Crew Allies:      - Don't hesitate to seek assistance from the cabin crew. They're superheroes in the friendly skies. Conclusion: Flying with your little sidekick might seem like a daunting mission, but armed with preparation, strategic planning, and a sprinkle of confidence, you're ready to soar. Embrace the adventure, cherish the memories, and remember – you've got this, superhero mom! Take to the skies with confidence, and let the journey become a beautiful part of your family's story. What are your pro tips for flying with little ones?

If you’re like me, you’ve probably tried sharing your Amazon affiliate links everywhere—on social media, your website, even to your friends and family. But let’s be real: unless you have a massive following and can post deals every ten minutes, it’s hard to make a significant income that way. I know there are websites and social media accounts dedicated solely to sharing Amazon deals, but that’s just not me. I believe we can be more than just one thing, remember. My brand isn’t just about product recommendations, and I didn’t want my social media to turn into a 24/7 Amazon promo channel. So, how did I finally start making money as an Amazon influencer? It wasn’t by constantly sending my followers affiliate links. I discovered a way to generate income that aligned with what I truly enjoy—creating content. The Turning Point: During one of the Amazon Prime Days, I was doing what I usually do: sharing a bundle of my favorite deals. But then I had a lightbulb moment—what if I uploaded some of the videos I’d already created to Amazon? It wasn’t something I’d given much thought to before, but I figured, why not? To my surprise, those videos started to generate income. I began seeing views, clicks, and conversions not just from the links I was sharing, but from the videos themselves. It turns out that Amazon customers were discovering my videos directly on the platform, and those views translated into sales. This wasn’t just a one-time fluke—over time, I realized that creating and uploading videos to Amazon could be a powerful income stream, without needing to bombard my audience with constant product links. How to Do It: Create High-Quality Videos: Your videos don’t have to be overly produced, but they should be clear, informative, and engaging. Think about what would catch your eye if you were shopping on Amazon. Focus on Value: People watch product videos because they want to know if the item is worth buying. Provide honest reviews, demonstrate the product in use, and highlight any unique features. Be Consistent: Like any content creation, consistency is key. Regularly uploading videos increases your chances of reaching a larger audience. Optimize for Amazon’s Search: Use keywords in your video titles and descriptions to help your content get discovered by people searching for specific products. Leverage Your Existing Content: If you’re already making videos for social media or other platforms, repurpose them for Amazon. Just make sure they meet Amazon’s guidelines. Track Your Progress: Amazon provides reporting tools that allow you to see how your videos are performing. Pay attention to which types of videos generate the most clicks and conversions, and adjust your strategy accordingly. Capture Everything: Start by filming everything you’ve ever purchased, even if you didn’t buy it on Amazon. As long as the product is available on the platform, you can feature it in your videos and start earning from your reviews! Conclusion: Making money as an Amazon influencer doesn’t have to mean spamming anyone who will listen with links. By focusing on content creation—specifically, videos—you can build a more sustainable and enjoyable income stream. If you’re a content creator struggling to make money as an Amazon affiliate, I encourage you to give video content a try. It might just be the breakthrough you’ve been looking for.

In today's fast-paced world, finding a work-life balance can sometimes feel like an impossible task. Whether you are a working parent juggling career and family responsibilities or someone simply trying to navigate the demands of everyday life, it's essential to develop strategies that can help you achieve greater harmony and well-being. Here at More Than Just One Thing, we understand the challenges that come with balancing work, life, and parenting. That's why we have put together the ultimate guide to work-life balance strategies to help you find the right equilibrium for your unique situation. Prioritize and Plan: Start by identifying your top priorities in both your work and personal life. Make a list of tasks and responsibilities, and then create a realistic schedule that allows you to allocate time for each. By planning ahead and prioritizing important tasks, you can avoid feeling overwhelmed and ensure that you are focusing on what truly matters. Set Boundaries: Establish clear boundaries between work and personal time. This could mean setting specific work hours, turning off email notifications during evenings and weekends, and creating dedicated time for family, relaxation, and self-care. Setting boundaries is crucial for maintaining a healthy work-life balance and preventing burnout. Delegate and Outsource: Don't be afraid to delegate tasks at work or home. Whether it's assigning projects to colleagues, hiring a babysitter for childcare, or using delivery services for grocery shopping, delegating responsibilities can help lighten your load and free up time for activities that bring you joy and fulfillment. Practice Self-Care: Make self-care a priority in your daily routine. This could include activities such as exercise, meditation, reading, or hobbies that help you relax and recharge. Taking care of yourself is essential for mental, emotional, and physical well-being, and can increase your productivity and effectiveness in both your personal and professional life. Flexibility and Adaptability: Be willing to be flexible and adapt to changing circumstances. Life is unpredictable, and being able to adjust your plans and expectations when needed can help you navigate challenges and maintain a sense of balance. Embrace a mindset of flexibility and resilience to stay grounded and focused through life's ups and downs. By incorporating these work-life balance strategies into your daily life, you can cultivate greater harmony, fulfillment, and well-being. Remember, achieving work-life balance is an ongoing process that requires conscious effort and commitment. Finding the right balance for you may take time and experimentation, but the rewards of a more harmonious and fulfilling life are well worth the effort.

Welcome to the Disney realm, where dreams come true, and parents inevitably lose their sh*t! As seasoned Disney enthusiasts and proud Magic Key holders, we've gathered a potion of wisdom to make your family's journey a laugh-filled adventure. Buckle up for a whimsical ride: 1. Embrace the 'They Won't Remember, But I Will' Magic: Because nothing says parenting like holding onto memories your kids can't. But seriously, so many people will tell you to save your money for when they are older and can remember. However, your kids only believe in magic, like truly believe, for so long. Just think of it as a little extra magic for you! 2. Nap Time is Non-Negotiable: If your kid naps at home, then they should most definitely nap while you are on your Disney trip.  We have learned this the hard way with our four year old son.  That magical dream can turn into a parents nightmare real fast.   Plus  even Mickey naps (probably). So sneak in a midday siesta, and you'll be a superhero tackling parades and rides like a pro. More energy for you means you can save the screaming for the rides! 3. Bathroom Breaks are Not Optional: You know what else is not optional? The bathroom. Trust my experience, no ride is worth the parents version of splash mountain.    Plan pit stops, and remember, you know your kids best. They will be so filled with excitement they wont remember to stop to pee. 4. Wear That Button Like a Badge of 'Survived Disney' Honor: Dont forget those celebratory buttons! Whether it is you or your kiddos first visit, birthday, or any special occasion. Each one is complimentary on your special day and can be found inside at City Hall on Main Street, U.S.A. in Disneyland Park or at Guest Services in Disney California Adventure Park. They're like merit badges for surviving stroller traffic jams and mastering the art of wrangling lost Mickey ears. 5. Dine with Disney Royalty: Book that character dining experience! While there are character sightings in the park, the experience is different when they come to you. It is best to book a reservation in advanced. We pick based on the characters our kids are most into at that time. Below are some of the options. Even if you dont do character dining make sure you are stopping to eat throughout the day. Storytellers Cafe Location: Grand Californian Hotel Characters: Chip n' Dale, Pluto, Mickey Mouse, Minnie Mouse Goofy's Kitchen Location: Disneyland Hotel Characters: Goofy, Mickey Mouse, Minnie Mouse, Pluto Plaza Inn Location: Main Street Disneyland Park (does require a park ticket/reservation) Characters: Minnie & Friends 6. Bippity Boppity Boutique: If it is in your budget, dont skip this experience. It does require a reservation which you can book in advanced but it is so magical to watch your little princess or prince transform before your eyes. That bonus tip I promised... Plan to get this done before the parade you want to attend. The Disney characters will LOVE saying hello to fellow royalty and it truly does make it that much more special.  7. Plan Your Day: Strategize your day. Hit the must-see attractions early, snack often, take breaks, and use your Genie+ planner wisely. You've got this! Disney with little ones: where every wrong turn is a potential adventure and every "Are we there yet?" is met with laughter. Enjoy the magical chaos! Looking to book your Disneyland trip? Visit Undercover Tourist  for discount tickets.What are your Disney survival tips?

Welcome, fellow life acrobats! If you've ever felt like you're juggling a million responsibilities and desperately trying to avoid dropping the ball, you're not alone. But it's time to debunk the myth that you can't be an exceptional employee and an outstanding parent simultaneously. Spoiler alert: You absolutely can, and you're about to own the stage. Growing up, my parents divorced when I was young. During a significant part of my childhood, my mom navigated the challenging journey of single parenthood, raising three kids. To make ends meet, she hustled tirelessly at work, evolving that hustle into a full blown workaholic. Now, even though she's reached a point where she doesn't need to work as hard, breaking the habit of living to work has proven to be quite the challenge for her. When I ventured into motherhood, I found myself at a pivotal moment in my marketing career. Before then, my aspirations soared high – I envisioned myself climbing the corporate ladder to become a Chief Marketing Officer (CMO). I craved being THE BOSS, but over the years, a profound realization struck me: that's not my dream. My true dream unfolds at home, where every day is filled with shared laughter and tears. I don't need to command a team to be A BOSS! This journey has been a profound lesson, challenging societal norms, and inspiring me to redefine what success truly means in the juggling act of work and motherhood. Now, let's dive into strategies that celebrate the notion that being a BOSS transcends the confines of a boardroom. Perspective is Your Superpower: Repeat after me: "I am a boss, at work and at home." Confidence is the tightrope that keeps you steady. Own your worth and let that confidence radiate in both arenas. You Define YOUR Success: Success is a personalized journey, not a one-size-fits-all achievement. Define what success means to you in both your professional and parenting roles. Spoiler alert: You're already a success just for attempting this juggling act. We have been programmed to view everything as a climb upwards and that everyone is competition. I choose believe growth is not linear. It is a cycle! Calendar Mastery: Rule your schedule; don't let it rule you. Use your calendar like the weapon of mass productivity it can be. Schedule work tasks, family time, and yes, even "me time." Prioritize Like a Pro: Not all tasks are created equal. Identify your high-priority tasks for both work and home and focus on what truly matters. Sometimes, it's okay to let the less critical balls drop. I can't tell you how many meetings I have missed because my kids have a recital at school or dentist appointment. Let your coworkers catch you up on the details, dont let your kids catch you up on what you missed that was important to them. Boundaries Are Your Best Friends: I preach boundaries a lot. Some people see boundaries as a direct insult. Realize your boundaries have nothing to do with them, and everything to do with putting what you need first. Draw a clear line between work and personal time. Establish boundaries and communicate them confidently. Quality Over Quantity: My love language is quality time.  To me, there is nothing more important than creative memories through experiences vs.   things.  It 's not about the hours spent; it's about the quality of those hours. Be present with your little audience, and let them see the star parent you truly are. Delegate and Collaborate: You're not a solo act. Enlist the help of your partner, family, and even colleagues. Delegate tasks at home. Even the kids like to get involved in decision making and having more age appropriate responsibilities. Make sure you collaborate at work, successful ideas dont just come from one mind. It truly takes a village in everything we do! The Power of 'No': I would be lying if I said I was an expert at this. I have a problem with committing to too many things until I am drowning in "obligations". I am slowly learning, saying 'no' isn't a sign of weakness; it's a sign of knowing your limits. Be selective with your commitments, both at work and in your personal life. Again, quality trumps quantity. Give Yourself Grace: Balls may drop, and that's okay. Forgive yourself, learn from it, and remember: perfection is an illusion. There are some nights where I am so exhausted that I cave, order pizza, and we watch TV until bed time. Rather than viewing that as a failure, I choose to realize that is not an every day thing and applaud the fact that we spent some relaxing time together and went to bed with full bellies no matter how deflated mom felt. Remember, you're not just balancing; you're orchestrating a grand symphony. Be the ringmaster of your circus, defy societal norms, and show the world that being a boss-ass parent AND employee is possible!

Dear stressed out parent - TAKE THAT FLIGHT! We took our daughter on her first flight when she was just over one years old. I saw a last minute flight deal to New York and thought, why the hell not? Leading up to the flight we kept wondering how things would play out. Luckily, we kept our cool and so did she but not everything went according to plan. Flying with babies and toddlers can feel like a daring feat, but fear not, superhero moms! Whether it's the first family trip or another stamp in your little one's passport, this guide is your ticket to confident and stress-free flights. 1. Preparation is Your Superpower:    - Pack Smart, Pack Light:      - Embrace the art of minimalism. Focus on essentials, and remember – many destinations have stores too!    - Double-Check Documents:      - Ensure passports, tickets, and any required documents are ready. A well-organized travel wallet is a game-changer. 2. Takeoff Timing Tactics:    - Strategic Flights:      - Consider flight times that align with your child's sleep schedule. A well-timed nap can turn the cabin into a peaceful haven.    - Early Boarding Bliss:      - Take advantage of early boarding for extra time to settle in. Less hustle, more calm. 3. In-Flight Entertainment:    - Bring a Bag of Tricks:      - Pack a surprise bag with new, small toys or activities. Unwrapping is half the fun!    - Tech Buddies:      - Load up the tablet with favorite shows or interactive apps. Screen time rules relax at 30,000 feet. 4. Snack Attack Strategy:    - Healthy Treats:      - Pack a variety of snacks, emphasizing healthy options. Chewing can help with ear pressure during takeoff and landing.    - Hydration Station:      - Keep little ones hydrated. Bring an empty water bottle to refill post-security. 5. Friendly Skies Dialogue:    - Seat Neighbor Connection:      - Briefly introduce yourself to nearby passengers. A friendly neighbor can make all the difference.    - Cabin Crew Allies:      - Don't hesitate to seek assistance from the cabin crew. They're superheroes in the friendly skies. Conclusion: Flying with your little sidekick might seem like a daunting mission, but armed with preparation, strategic planning, and a sprinkle of confidence, you're ready to soar. Embrace the adventure, cherish the memories, and remember – you've got this, superhero mom! Take to the skies with confidence, and let the journey become a beautiful part of your family's story. What are your pro tips for flying with little ones?